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M.A. Strategic Marketing Management

Shape the the future with innovative marketing strategies

  • Sets the course for leadership in marketing management
  • Integrated semester abroad & internships
  • 中国足球彩票手机版ly AACSB accredited
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Master Strategic Marketing Management at a Glance (full-time)

Standard period of study
3 semester plus 1 semester master thesis
Semester start
September (fall term)
Degree
Master of Arts (M.A.)
Accreditations
AACSB, FIBAA, German Accreditation Council
Admission requirements

30 ECTS points in business studies, communications- and/or media studies, social sciences and/or psychology

View all entry requirements

Semester abroad

One compulsory integrated

Language
100 % in English
Practical experience
12 weeks compulsory internship, workshops, excursions
Double Degree

Get a second master's degree from a partner university

Tuition fees

Overview of tuition fees and discounts.

Tip: Sign a contract by June 15th and enjoy a study fee discount!

Study models

full-time on-campus or online master

The first AACSB-accredited private German University of Applied Sciences

ISM is recognized at the highest international level by the AACSB (Association to Advance Collegiate Schools of Business) and was the first private German University of Applied Sciences that was awarded the prestigious AACSB accreditation. This is an important international seal of quality which certifies excellence in research and teaching.

The key requirements for receiving the prestigious accreditation were: highest quality in teaching, committed lecturers who proactively support students, successful cooperation with companies and international universities as well as very good career entry opportunities for graduates. Only around six percent of all business schools receive this important seal. Read more.

AACSB accreditation for ISM

Fast Track: On the Fast Lane to Your Strategic Marketing Management Studies

When you choose the option?"Fast Track"?the semester abroad is omitted and you shorten your internship period. This allows you to complete your master in Strategic Marketing Management degree on-campus in only?3 semesters?and with?90 ECTS. Prerequisite: you bring?210 ECTS?from your Bachelor (an alternative admission to Fast Track is possible via demonstrated work experience or by taking the ISM Pre-Master).

Please note that the choice for Fast Track must be made by the start of the program. Find out more from your study advisor.

Book appointment with advisor now

Info Events

Do you want to learn more about us and our study programs? Visit our Online Info Sessions or an Online Trial Lecture. We're looking forward to meeting you! :)

2025-06-05 at 02:00 PM (CET) - Online Info Session
Presentation of Bachelor, Master & MBA Programs

Register now

2025-06-23 at 04:00 PM (CET) - Online Lecture
"Introduction & case studies of 中国足球彩票手机版 Management" (B.Sc. of 中国足球彩票手机版 Management)

Register now

2025-06-30 at 04:00 PM (CET) - Online Lecture
"How on earth does Netflix know what I should be watching?!?" (B.Sc. Applied Business Analytics, B.Sc. Information Systems, & M.Sc. of Data Science)

Register now
Spitzenposition im CHE-Masterranking

Top position in the CHE Master's Ranking

In the current CHE university ranking for Master's degree programs, the ISM was rated very positively for all seven campuses. ISM achieved four out of five stars in all ten categories.

There was particular praise, for example, for the?support provided for study stays abroad, the courses offered?and for the?very strong ties with professional practice.

Master's Degree in Marketing

Your Qualification as a Marketing Expert

The strategic role of marketing management has become more crucial to the profitable operation and growth of businesses in recent years. In the Marketing Management Master you will learn how to stringently derive marketing strategies from the findings of market research and the specifications of company management, and to plan, implement and control them in a targeted manner.

This full-time on-campus degree prepares you optimally for a career as marketing manager, digital marketing or in a general strategic management position. In just 4 semesters you'll acquire the tools and strategies you need to succeed in any strategic marketing or corporate communication position or to operate in cross-functional teams.

The program covers multiple subject areas under the umbrella of marketing management and offers comprehensive insight into subjects like?communications, sales and digital marketing, public relations, consumer behavior or data-driven market research.

During your studies you will benefit from intensive exchange with experts from the marketing communications world and conduct your own projects and marketing case-studies.

The Master's degree in Strategic Marketing includes?practice-oriented courses, an integrated?12-week internship phase?and a market research project?to help you develop your marketing-related and problem-solving skills.

To the program content
  • Basic know-how: marketing strategies, marketing planning
  • specific expertise: E-Marketing & E-Commerce, ?ffentlichkeitsarbeit
  • Possible career fields: Brand Manager, Content Marketing Specialist
#In the Middle of Marketing Practice

E-Commerce & Social Media: Internship at Milupa

At Milupa, everything revolves around the baby and the healthy nutrition of child and mother. ISM student Ena Banovic immersed herself in this world of milk formula, baby food and nutritional supplements for a three-month internship. ?It gave me a profound and contrasting insight into the professional world and the complex structures of trade marketing“, she sums the experience up. “Especially the different tasks and the support of the online marketing field made the internship very varied and diverse.”

Learn Country-Specific Marketing Instruments

中国足球彩票手机版ity is an important keyword in the Marketing Management postgraduate program. The Master in Strategic Marketing Management

  • is studied?100% in English,
  • includes an?integrated semester abroad?at one of our?190+ partner universities, and
  • provides the opportunity to complete a?second international degree?(Double Degree) at a partner university.

You will deepen your subject-specific knowledge and get to know the?intercultural peculiarities?of the chosen cultural area. At the same time, you will perfect your?language skills.

Learn more about the semester abroad
  • Integrated semester abroad at a partner university
  • 中国足球彩票手机版 double degree possible
  • Fast Track: Graduation in 3 semesters
#On the Move 中国足球彩票手机版ly During the Studies

Positive Impressions in Your Luggage

Lena Nagel decided to spend a semester abroad at the USB Stellenbosch in Cape Town, mainly due to academic reasons. "The university has an excellent reputation and is one of the two top business schools in South Africa. In addition, the country attracted me greatly, she says. The 26 year-old gathered plenty of positive impressions in her luggage before returning to Germany and now goes through the world with a more open-minded attitude.

How Can I Apply for the Master in Marketing Management?

In order to study marketing management at ISM, our university conducts an internal admission test in order to test your personality, motivation and skills. The 中国足球彩票手机版 Management Master is?not restricted by a “Numerus Clausus” (NC), so your overall skills count more than your grades. The admission test consists of preparing a short case study presentation in advance and an online interview with the program director.

We invite you to send your documents for a fast check of your application via a study advisor and then appy for an online admission test.

More infos about the application
  • Bachelor's degree (at least 180?ECTS)
  • complete application documents
  • Successful participation in the admission test
Strategic marketing alumna Stefanie Hauber
#Kick-Start Your Career

With a Master's Degree at Audi Marketing

After completing her studies, she went for her dream job: For Stefanie Hauber, her career dream has become reality. The ISM graduate entered product marketing at Audi AG immediately after completing her Master's degree in Strategic Marketing Management. She is responsible for Audi‘s A8-series strategy and the creation of marketing concepts. "Especially the many interfaces to other departments and business areas make my job incredibly exciting," reports Stefanie.

FAQs

Why pursue a Master's degree in Marketing?

  • Gain an international perspective: The Master’s degree in Marketing equips you with fresh insights and innovative strategies for navigating today’s international business landscape.
  • Develop interdisciplinary skills: Build a strong foundation across key areas including strategic marketing, digital marketing, communication, performance analysis, and intercultural management. These versatile skills are in high demand across industries worldwide.
  • Diverse career opportunities: Whether you aim to work in brand management, market research, or digital strategy, this Master’s degree in marketing opens doors to leadership roles in global corporations and agile startups alike.
  • Global network: opportunity to build up an international network. You will meet fellow students from different countries and cultures, which will strengthen your intercultural skills and provide you with valuable contacts for the future.

What career opportunities do I have after graduation of the Marketing Master degree?

Occupational Fields of our Marketing Graduates

The ISM Master in Marketing Management covers various topics, including market analysis, brand management, digital marketing strategies and international marketing. Master's students learn to make strategic decisions and develop marketing concepts that are tailored to the needs of the target groups.

As a strategic marketing graduate, you can pursue a wide range of careers such as brand manager, market research analyst, digital marketing strategist, product manager, or communications consultant in both international corporations and innovative startups.

Take a look at the industries in which ISM graduates work after completing their Strategic Marketing master degree:

Occupations of graduates of strategic marketing management

What support does ISM offer to students of the marketing master in Germany?

ISM offers comprehensive support from a dedicated team of lecturers and study advisors. In addition, there are various offers such as support in selecting and appying for a semester abroad by the 中国足球彩票手机版 Office, with internship selection and career counseling by the Career Center, and networking events with peers and alumni (by Alumni Services) to help you with your professional development.

As one of the leading private universities, ISM promises to be an attractive place to teach and to spend time abroad. As a former student and current lecturer, however, I am thrilled by the intensive exchange with experts from the business world, from which students in Master Strategic Marketing Management in particular benefit when they start their careers.
Raphael Brinkert, Managing Director Jung von Matt/sports

中国足球彩票手机版, Individual, Inspiring – Your Advantages at a Glance

High quality education

first-class teaching, internationally AACSB-accredited and with unlimited state accreditation (FIBAA).

Strong internationality
students of 84 nationalities. 30% international students.
Personal teaching atmosphere
study in small learning groups and learn from the best.
Close to practice
56 international & guest lecturers from the business world.
Network
of more than 190 partner universities to choose for your semester(s) abroad.
Future-oriented
With our study programs, you are ready for the working world of tomorrow.

Do you have any questions about studying?
Please contact us!

Send us your questions from Monday to Friday. We'll reply from 10 am to 3 pm (CET German time) on weekdays. Looking forward to chat!

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To the Whatsapp Chat
Our student advisors are happy to answer all your questions about the ISM, our study programs, application and selection process and financing options in a personal appointment.
Get in touch for a consultation
Your Master Study Advisors

Antonia Rudi

Campus Dortmund

Christopher Pereira
+49 231.97 51 39-43
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Yosra Saleh SM Study advisor

Campus Frankfurt/Main

Yosra Salah
+49 69.66 05 93 67-49
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Michaela Feldman

Campus Stuttgart

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Jana Gripshoefer

Campus Hamburg

Jana Gripsh?fer
+49 40.3 19 93 39-42
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Sindy Schulz

Campus Berlin

Sindy Rode
+49 30.3 15 19 35-175
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