Market research for management decisions
No matter how well planned a marketing campaign may be – if it doesn't hit the nerve of its target group, it will go nowhere. That's why the module Market Research is a central component of the?Strategic Marketing Management program at the ISM?Dortmund, Frankfurt, Hamburg, Munich?and?Berlin. In practical projects, the students deal with real problems from everyday business. In cooperation with the agency h?ppy, the course of ISM lecturer Professor Dr. Lars-Gunnar Frahm has conducted a study for a well-known company from the fair trade sector this semester.
ISM student Oskar Stefanski from the student team presented the project and explained how it relates with results that studies on sports point out: "It was our goal to use sports in the workplace in such a way that it not only improves mood, but also promotes stress reduction by giving students and employees a place to switch off and socialize."
The project should focus on the development of the human resource, as ISM Professor Timo Zimmermann advised the study group: "While machines are getting better at being machines, people need to get better at being more human."
Prof Zimmermann has already developed study projects and sustainability concepts for equestrian sports and swimming in our bachelor's degree programme in 中国足球彩票手机版 Sports Management and the master's degree programme in Strategic Sports Management. A further practical project is planned in football with Borussia Dortmund.
