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M.A. Strategic Sports Management

Program Content

Curriculum Master of Strategic Sports Management

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With the Strategic Sports Management Master's program, you train yourself for?taking on management positions in the sports sector, a global growth market with above-average growth potential. The basis of the practice-oriented Master's program in sports management is a?sound theoretical management basis?and its practical application to the sports industry.

The focus is on the?global future topics in sports as strategic and practical subject areas. These include foremost leadership, digitalization, sustainability, integrative management, health and tourism, as well as consulting.

Program Content Master of Strategic Sports Management

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1st Semester

Leadership Skills

  • Corporate Governance & Business Ethics (2 ECTS)
  • Negotiation, Communication & Executive Presentations (2 ECTS)
  • Cross Cultural Leadership (2 ECTS)

Strategy & Innovation in Sports

  • Business Models & Strategies in Sports (2 ECTS)
  • Value Creation & Sports Platform Strategy (2 ECTS)
  • Innovation Management (2 ECTS)

Strategic Sports Marketing

  • Marketing & Sales Management in Sports (2 ECTS)
  • Brand Management in Sports (2 ECTS)
  • Sports Sponsoring & Media Management (2 ECTS)

Research and Evaluation in Sports

  • Evaluation Methods in Sports (2 ECTS)
  • Evaluating Sports Brands (2 ECTS)
  • Research Project Management (2 ECTS)

Sustainability in Sports

  • Sustainable Sports Organizations (2 ECTS)
  • Sustainable Sports Events (2 ECTS)
  • New Business Models & Design Thinking in Sports (2 ECTS)
2nd Semester

Digitalization in Sports

  • Digital Transformations in Sports (2 ECTS)
  • Digital Sports Products (2 ECTS)
  • Management of eSports (2 ECTS)

Integrative Sports Management

  • Stakeholder Management in modern Sports Organizations (2 ECTS)
  • Developing and New Sports Markets (2 ECTS)
  • Integrative Sports Facility Development (2 ECTS)

Nature, Sports and Tourism

  • Sports Tourism (2 ECTS)
  • Nature and Outdoor Sports (2 ECTS)
  • Activity & Health (2 ECTS)

Market Research/Consulting Project (6 ECTS)

Internship possible? - Practical phase I (6 ECTS)

3rd Semester

Semester abroad (24 ECTS)

Elective classes depending on ISM partner university and individual specialization.

More information on the semester abroad page.

Internship possible? - Practical phase II (6 ECTS)

4th Semester

Master's Thesis (30 ECTS)

Additionally, you can receive an international Double Degree from one of our partner universities.

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Gain an international sports perspective

In your third semester you will spend a semester abroad at a partner university of the ISM and then will write your practice-oriented Master's thesis in the fourth semester. This means that you will receive your?degree with 120 ECTS in the fourth semester.

By acquiring management-specific knowledge as well as future- and practice-oriented skills, you are best prepared for?the current and future trends and challenges in the sports business. This lays the foundation for a successful career in sports organizations (professional sports, sport federations, sports clubs), sporting goods and sports equipment manufacturers, marketing and communications agencies, management consultancies, health insurance companies and hospitals, public sports administrations, sports facility operators, (sports) event agencies, (sports) travel providers and (sports) destinations, as well as sports media.

Further options available for this Master:

  • Fast Track: If you wish to shorten your studies to only 3 semesters, you can select the Fast Track option, in which you graduate with only 90 ECTS and skip the semester abroad. More details below.
  • Double Degree: If you wish you can apply for the double degree option and graduate with a second degree from a partner university of the ISM.
Master Fast Track:
In the fast lane

Get your Master's degree in 3 semesters (90 ECTS). Prerequisite: previous degree with 210 ECTS or professional experience/pre-master's degree. Decide before starting your studies – more info via study advisors.

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Your Master Study Advisors

Antonia Rudi

Campus Dortmund

Christopher Pereira
+49 231.97 51 39-43
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Yosra Saleh SM Study advisor

Campus Frankfurt/Main

Yosra Salah
+49 69.66 05 93 67-49
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Michaela Feldman

Campus Stuttgart

Antonio Luna
+49 711.51 89 62-243
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Nina Weidemann

Campus Munich

Nina Weidemann
+49 89.2 00 03 50-42
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Florian Dorste

Campus Cologne

Ioulia Aslanidou
+49 221.27 09 95-54
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Jana Gripshoefer

Campus Hamburg

Jana Gripsh?fer
+49 40.3 19 93 39-42
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Sindy Schulz

Campus Berlin

Sindy Rode
+49 30.3 15 19 35-175
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